10 Tools To Automate Facebook

Facebook is the second most popular site on the Internet. The amount of time people spend posting updates, looking at pictures, reading other peoples update and playing games is immense. Saving even a few minutes a day can make a huge difference in a persons productivity. Here are 10 tools to automate Facebook and help you get back some of the time you spend online.

  1. Shareaholic

    Many users like to share some of the gems they find browsing the web with their friends in Facebook. Unfortunately, not all pages have a Like button. Shareaholic is an add-on that works with most browsers and can share post a link to whatever page you are on with just a click of the mouse button without logging into Facebook.
  2. Facebook Blaster Pro

    Adding friends and sending messages can be a hassle in Facebook when you keep getting hit with Captcha screens. Facebook Blaster Pro can take care of these tasks and bypass the Captcha screens as well. You can send mass messages, friend pokes and post to walls automatically with Facebook Blaster Pro.
  3. Hootsuit

    A dashboard that lets you update Facebook and other social media is only part of what Hootsuit has to offer. This application also compiles statistics and monitors your competitors so you can keep track of how effectively Facebook and other social media are promoting your company’s brand.
  4. Facebook Automation 1.0

    Keeping up on accepting friend requests and posting messages to everybodys Facebook wall can be consume hours of every day. Facebook Automation 1.0 can take care of these tasks and more. One thing to keep in mind, it only works with Internet Explorer.
  5. Farming Extreme Manager

    More than 80 million people play Farmville on Facebook and the amount of time spent harvesting and planting crops can be significant. Farming Extreme Manager will take care of these tasks as long as the game is open in a browser. It will even manage gifts and visiting neighbor farms.
  6. X-Cart

    Keeping a company Facebook page updated with new products or pricing can be time consuming. X-Cart can do this and more automatically. It helps build your brand through Facebook while you are focusing on managing your day to day business activities.
  7. Tweetdeck

    Updating Facebook status on the go can be a hassle even with today’s smartphones. Updating Twitter is a lot easier. Tweetdeck lets users update their Facebook status with their Twitter feed. It can also work the other way around so keeping followers and friends updated can be done from either application with the help of Tweetdeck.
  8. Ad.ly

    Many public figures are using Facebook to stay connected with their fans and constituents. Keeping a steady stream of status updates going can be a challenge even with a team of personal assistants. Ad.ly can keep your status fresh and up to date so your friends don’t forget about you.
  9. JGrabAllGifts

    Many people play numerous games on Facebook and their gift page can become unmanageable quickly. JGrabAllGifts does all the clicking on the gifts page for you. Each gift accepted opens in a new tab for those who want to regift. It can also automate Facebook requests like Causes and Events.
  10. FeedBlitz

    Facebook is the ultimate list builder for an email marketing campaign. Feedblitz can automatically pull out the email addresses from Facebook and integrate them into a complete marketing campaign that includes email, Twitter, Facebook posts and more. Plus it includes the necessary analytic tools to monitor and gauge the campaigns impact.

How Social Media Affects Link Building

Link BuildingSocial Media has been around for years now. If part of your SEO plan doesn’t include optimizing for Social Media, you can’t be considered a relevant SEO in 2011. Ok, enough skills bashing, Social Media is a great way to build links if you use it the right way. Like all things, Social Media link building should be done in moderation (you’ve got to look somewhat natural to Google). Posting a link to your profile every 30 seconds isn’t link building.

The biggest and most important thing Social Media does for link building is enhance Google’s philosophy of “build great content that people want to link to”. Just building great content and having people link to it is sort of like creating a Utopian society, it works great in theory. Social Media allows you to promote great content and increase your chances of getting that beautiful, warm, loving, natural link. If you can get an “influencer” to retweet or tweet about your post, you’ve definitely given yourself the best chance to reach Google’s Utopian philosophy.

Common knowledge is that Google uses Twitter and Bing uses Facebook for their cues. It is my belief that the major search engines can get cues from any medium of social media, some search engines just get more information than others. Google is actively paying Twitter for their social information. What an SEO can read from that is that Google wants to know what’s trending, where links are pointing, and what influences peoples tweets/retweets… Microsoft does the same with Facebook, but don’t get caught thinking these mediums are mutually exclusive.

Want to get a piece of link bait to bombard Google with cues? Post it to Twitter, get tons of retweets, get lots of clicks to your link, and watch your importance for those keywords rise. It’s imperative that your link bait has the option to share via a link on your page. Google can certainly read those sharing links and get a feel for how popular people think it is. Getting lots of tweets and likes will bump your authority level up.

For the short-cut SEO simply wanting a bunch of easy links, just go through as many social sites as possible and set up an account. Link back to your website in your accounts profile. I’m sure you’re aware that social media is no-follow, but don’t get influenced by this. Just because a link is tagged no-follow doesn’t mean it won’t help. A no-follow link from social media sites can be better than lots of links you might find elsewhere.

To be successful in Social Media, you have to contribute. Don’t spam peoples news feeds. Don’t sell at people. Just be a good, thoughtful, and active contributor to your social strata. Creating links comes from being known as an authority on a subject and being a solid contributor. Who do you think would create more links about basketball via social, Michael Jordan or Mike Washington? Don’t know who Mike Washington is (I don’t either)? Then you know the answer to my question. You’ve got to create something that Michael Jordan would want to share… that’s where true work and creativity come to play. Given recent Google algorithm updates, a plan to build links via Social Media is more important than ever. Are you building links with social?

Sam Page is the owner of Tipping Point SEO in Lewisville, TX. He has been optimizing for today’s Social Media since 2004 and been doing SEO since 2006. He is known for his work in the utility truck industry, specifically bucket trucks. Follow him on Facebook and Twitter @TippingPointSEO .

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